“The greatest legacy one can pass on to one’s children and grandchildren is not money or other material things accumulated in one’s life, but rather a legacy of character and faith” ~Billy Graham
I think deep down inside, we all want to get to the end of our lives, look back, and feel at peace about what we are leaving behind for our loved ones. In the Freedom-Preneur Academy, we will spend a good deal of time helping you build an online brand that will leave a lasting legacy.
Take Mark Zuckerburg for example. Would you say that he is a man that has built a brand that is going to have lasting impact? Of course! Life hasn’t been the same since the creation of Facebook.
Here’s the thing- you don’t have to be Mark Zuckerburg to create brand messaging that will leave a lasting impression.
Personal Branding Message
Would you rather buy from a corporation or a personal brand? There was a poll done that found that 78% of the consumers asked said they would rather buy from a personal brand, which is why your personal branding message is so important. That lets us know that people are looking to buy things that have a bigger purpose.
We are in a time where people are really thinking about what they are buying. Now, more than ever, it is so important that you develop a personal branding message that utilizes your story to sell the things that matter to you.
Only Sell What You Are Passionate About
I’ve seen a lot of online marketers selling anything and everything, just so they can make a buck. It reminds me of the Bible verse, Mark 8:36 that says, “What good is it for someone to gain the whole world, yet lose their soul?”.
There are a lot of people out there that are selling their souls just to gain worldly possessions. I’m not saying there is anything wrong with making money, but the way in which you do it matters tremendously.
Since we are seeing the changes in this market, consumers are having less and less patience with being sold to. If you are someone that will sell anything and everything, your audience will see right through it.
Do I believe in what I’m doing?
Would I be proud to show others what I’m doing for a living?
If you answered yes, then you are on the right track. If your answer is no, I can help you get on your way to building a brand that leaves a lasting legacy.
Understand Your Customers and Develop a Core Message
“People are buying the hole, not the drill”- Perry Marshall
The truth is, people don’t really care about your business. What they care about is having a solution to their problem.
Think about it like this- say you own a ferry boat. Marketers tend to want to talk about all of the amazing features of their boat. They point out how powerful the engine is, give a rundown of the amenities, talk about the reliability of the company and so on. Here’s the thing- no one cares!
What do people care about? They care about the destination. Instead of painting a picture of a great ferry boat, tell your audience about the beautiful island and all of the things that they can do there. After they are sold on the destination, it won’t even be a question of them using your ferry services.
In marketing, it is essential that you understand your target audience. What are their pain points? What problems are they experiencing that keep them up at night? Once you understand that person, then developing a core message and branding is not hard to do.
Storytelling in Online Marketing is Essential
Did you know that our brains are hardwired to feel connected through storytelling? This is a powerful tool to attract the right people to your personal branding message. When you craft your life story and share it with others, you are suddenly much more relatable.
One thing to keep in mind, is that the stories you tell need to have a purpose. You always want to add value to the reader. They need to walk away from your content with something that they feel is truly beneficial to their lives.
Not everyone will connect with your personal story, and that is ok. That is the genius of attraction marketing. You aren’t trying to sell to everyone, you are selling to the one person that is desperate for the services that you provide. When it comes time for a transaction to be made, they are more than ecstatic to give you their money.
In our Freedom-Preneur Academy, we take you through all of the steps you need to go the next step in your business. To learn more, click the link below.